Dolly Monroe Connect

Everything your beauty academy needs — in one place

A secure, all-in-one platform uniting client clinic records, student lifecycle management, online learning, clock-hour compliance, marketing attribution, and student finance into one clinic-grade experience.

18 capability areas

One platform, end to end — from first inquiry through post-graduation placement, from first intake to final record.

Clinic-grade documentation with full audit trails and treatment approval workflows.

Compliance built in — biometric clock hours, e-signature logs, automated alerts, MTF tracking, and auto-withdrawals.

Finances that reconcile themselves — Wix payments, refunds, auto-pay, memberships, and commissions post to the ledger automatically.

Full E.P.I.C. lifecycle — admissions → onboarding → phase progression → graduation → graduate tracking → placement & licensure.

Marketing that's accountable — versioned attribution, immutable touchpoints, and a canonical KPI dictionary.

Multi-campus ready — role-based access and campus scoping keep the right people in the right data.

Admissions & Onboarding

Online student applications — end-to-end application with e-signature, registration fee, coupon codes, and save-for-later with alternating SMS/email reminders.
Admissions automation pipeline — invited → catalog sent → application sent → fee paid → pre-enrollment → agreement signing → audit → onboarded, tracked daily.
Application insights — admissions funnel dashboard with review notes and application notes.
Post-audit onboarding engine — welcome email, weekly nurture sequence, kit/uniform reminders (45 & 30 days), and orientation invite with Google Meet link.
Orientation attendance tracking in AcademIQ with administrative override.
Kit & uniform auto-detection — purchases auto-detected from Wix store orders with admin override.
No-start nurture — automated follow-up campaign for students who don't show up.
Per-campus task ownership — onboarding tasks and alerts routed to the right staff per campus.

Client & Clinical Documentation

Digital intake forms — collect client history, consent, and treatment goals in structured, reviewable forms.
Shareable client clinical summaries — secure links so clients (and parents of minors) can review their records.
Parent portal — consented access for parents and guardians of minor clients.
SOAP treatment records — guided note-taking with treatment mapping, product recommendations, and purchased-product tracking.
Photo capture & annotation — before/after photos with body-map annotation, lash-map diagrams, and grayscale SS-card conversion.
Treatment approval workflow — instructor review keeps clinical quality high.
Incident & amendment tracking — log and amend incidents with a full change history.
Client check-in — fast front-desk check-in tied to appointments.
Reusable form builder — build and reuse custom clinical forms across services.
Aftercare emails & product usage tips — automatically sent when treatments are approved or products are purchased.

Academy & Student Lifecycle

Students, staff & instructors, cohorts — manage everyone and every class group in one place.
Enrollment agreements — multi-program agreements with student + guardian + school-official e-signatures, pre-enrollment forms, student responsibility forms, and auto-generated PDFs.
Student documents — secure storage with admin review status (verified / needs correction) for diplomas, state IDs, and SS cards.
Cohorts — lifecycle stages, daily class times, lunch windows, and grace-period rules.
Academic calendar — holidays, school closures, and school events for students and staff.
Curriculum calendar — set curriculum once per program; every cohort inherits it, with homework, instructional materials, hourly breakdowns, and teaching checklists.
Classroom allocation — assign classrooms with automatic double-booking conflict detection.
Anticipated graduation auto-calculation — entering a start date computes the graduation date, skipping non-class days and all holidays/closures.
Student progress tracking — live card comparing accumulated clock hours to program requirements.
Cohort & student progress dashboards.
Instructor dashboard & tasks — action items for record reviews, incidents, appointments, clock alerts, and syllabus distributions.
Goals, student portfolios, and student social profiles.
Education resources & SOP articles — a shared knowledge base.
Student activity log — comprehensive, searchable log of every student action (logins, clock events, grades, documents, phase advances, credits, signatures) with an admin-wide feed and per-student timeline.
Master operations calendar — a visual, customizable cross-department calendar of real and recurring events, owners, and KPI targets.
Enrollment capacity & waitlists — per-program/per-campus caps with automatic waitlisting when full.

Online Learning (LMS)

Course catalog & player — a Wix Online Programs-style experience with 16:10 course cards, collapsible sidebar navigation, and clean step-to-step progression.
Course builder — author courses, modules, and lessons with rich text, embedded video, downloadable files, and quiz steps.
One-click content import — pull existing catalogs and lessons from Thinkific, Wix Online Programs, PowerPoint decks, Loom videos, and assessment banks.
Quizzes & assessments — interactive quiz player with immediate visual feedback (check/X), explanation text, and gradebook sync.
Video embedding — native video hosting plus YouTube/Loom/Vimeo embeds with progress tracking.
Course enrollment tracking — per-student progress, completion status, and module advancement tied to phase progression.
Auto-save documentation — student application, enrollment agreement, and SAP report PDFs auto-generated and stored as students progress.

Phase Progression & Certifications (E.P.I.C.)

Per-program phase grids — Esthetics (Core → Facials → Waxing → Makeup → Lash → Practical) and Electrology/Laser tracks.
Gate-check engine — syllabus acknowledgment, kit sign-off, exam completion, grades entered, service credits, and portfolio all verified before advancement.
Auto syllabus distribution — phase/module advancement triggers automatic syllabus delivery and student acknowledgment requests.
Certification tracking — program-specific certifications (Dermaplaning, Laser Safety, HIV/AIDS, etc.) with upload, admin approval, and needs-correction flow.
Service eligibility enforcement — students can only book services in categories tied to their current phase.
Google Review requests — configurable per-campus review links sent at phase completion.
Dolly Dollars per phase — auto-credited when a student completes an education phase.
Bulk phase advancement for cohorts.

Gradebook & Academic Records

Program-specific gradebooks — Esthetics and Electrology & Laser, each with its own structure.
Weighted grading buckets — flexible, dynamic weight settings per program.
Wix exam sync — exam structures pulled in automatically.
Role-based access — students read-only; instructors and admins have full control.
Bulk editing & CSV export.
Practical exams — templates with checklists, admin administration, and scoring.
SAP reports — satisfactory academic progress reports auto-generated at 150 clock hours.
Transcripts — auto-synced and printable with configurable templates.
Diplomas — customizable diploma templates with font management and generation.
Acknowledgments — student acknowledgment tracking with sign-off cards.

Attendance & Clock Hours

Daily attendance tracking — present, late, absent, excused, with lunch and return-from-lunch status.
Biometric clock hours — WebAuthn / Face ID / fingerprint clock-in and clock-out; no manual clock-in.
Lunch & break tracking with editable timestamps for admins.
Past-contract hour billing — tardies, early departures, and absences auto-charge at the configured rate.
Manual admin adjustments — full audit-logged overrides.
Grace periods — toggleable late-grace windows per cohort.
Attendance audit log — every status change, lunch toggle, and clock adjustment recorded.
No-show alerts, unclosed-session alerts, and daily instructor summaries.
Automated withdrawal — students auto-withdrawn once missed hours exceed the program threshold.
Maximum Time Frame tracking — MTF auto-withdrawal with admin override/exemption.

Clinic Booking & Availability

Availability rule templates — reusable blueprints per program and format (day / night / part-time), with per-cohort overrides.
Per-phase scheduling — each education phase carries its own clinic days, appointment times, max appointments per day, and advance-booking window.
Training-day gating — the first N days of a phase stay training-only (no client bookings) before clinic days open.
Eligibility enforcement — only students in the client-eligible days of their current phase can take appointments, with optional instructor approval.
Eligibility overrides — audited, reasoned overrides with full audit trail for edge cases.
Student clinical availability — students see their upcoming availability generated from their cohort and phase.
Auto-assignment — new bookings routed to eligible students by fewest-today, fewest-credits, or longest-waiting logic.
Clinic schedule — a shared scheduling grid with appointment dialogs and reassignment tools.
Regeneration engine — cohort availability regenerated automatically when cohorts or configs change.

Graduation & Offboarding Pipeline

Graduation application invitations — auto-sent 1 week before contract end date.
Audit checklist — configurable per-academy with required/optional items, file status, and outstanding-item summaries.
Audit decisions — approved, approved with contingencies, or denied, each with tailored email templates.
Ceremony RSVP — students RSVP with guest name; non-attendees invited to a last-day ceremony.
Cap & gown — auto-charged to the ledger with a store purchase link.
Exit interview scheduling — Wix Bookings link with a 2-week window from the actual last day.
Internal survey — next step (employment / entrepreneurship / both), experience rating, and feedback, required before scheduling the exit interview.
Auto-implementation program assignment — survey answers determine the graduate program (Passion to Paycheck, Graduate Business Launch, etc.).
Internal graduation survey — next step, experience rating, and feedback; positive ratings invite a Google review, negative ratings alert admins.
Records release — permanent record access for graduates.

Post-Graduation Tracking (E.P.I.C. Fulfillment)

E.P.I.C. pipeline — Education → Placement → Implementation → Continuing Ed → Complete, with auto-stage detection.
Stuck detection — students flagged after N days without progress; staff alerted with a plan-of-action requirement.
Licensure pipeline — application submitted, additional docs needed, license pending, approved, denied, or eligible for placement (with not-eligible reasons: military, medical, other).
Electrology exam pipeline — scheduled, passed, retake required, retake scheduled, with fingerprints tracking.
License expiry reminders — sent 90, 60, 45 days prior, then weekly, each inviting the graduate to earn CEU credits at DMBA.
Placement tracking — employer, city, state, job title, annual income, self-employment business name and plan.
Check-ins — 4-month, 6-month, and annual (auto-recurring) with staff reminders and notes.
Graduate program enrollment — auto-enrolled in Wix Online Programs based on survey results, with staff task creation.
Continuing-education (CE) tracking and an annual stats survey with a participation reward.
Per-campus staff assignment with per-student override.

Student Finance

Unified student ledger — charges, payments, adjustments, discounts, and refunds in one balance.
Program pricing — tuition, registration, kit/supplies, custom fees, and past-contract rates per program.
Payment plans — installment and pay-in-full with weekly or bi-weekly schedules.
Recurring auto-pay — Wix subscription auto-charging with a mandatory e-signature authorization form.
Payment schedule & automated reminders with late-payment policy configuration.
Wix reconciliation dashboard — match orders and payments to the ledger.
Refund workflow — Wix-integrated refunds with a full audit log.
Bulk finance actions, accounts receivable, revenue tracking, and declined auto-pay handling.
Dolly Dollars & student credits — retail sales, service sales, credit awards, and per-phase Dolly Dollars tracked per student.
Kit payment & reminders.
Commissions — configurable commission settings with weekly auto-generated reports.
Service memberships — Wix Pricing Plans synced with revenue recognition schedules.

Revenue & Forecasting

Financial Macro Model — revenue stream mapping, forecasting, and company goals (owner-only).
Revenue streams — services, products, retail, clinic, entry offers, DMEU, and memberships mapped to data sources.
Historical data entry — manually input pre-app revenue and expenses with date-range adjustments.
Monthly budget — collected revenue and expenses with manual entries included.
Revenue actuals — auto-computed from Wix sales, memberships, and manual entries.
Bulk historical data import — CSV and PDF-ledger import pull over the full student file (payments, documents, transcripts, contracts/enrollment agreements, certifications, credits) with auto-mapping by email/name and no SSN.
Daily automated sales report — revenue summary emailed to owners and superadmins at 9 PM ET.
Store sales → ledger auto-posting — matched Wix store sales mirrored to the student ledger as net-zero charge + payment pairs.

Marketing & Attribution

Marketing Hub — read-only overview, funnel, student journey, and budget-pacing analytics with PII-masked journey views.
Source taxonomy — a canonical, versioned marketing-source hierarchy across every platform and medium.
Campaigns — authoritative campaign dimension linked to programs and campuses with versioning.
Immutable touchpoints — append-only marketing events (website visits, ad clicks, calls, form submissions, events, referrals) with full UTM and click-ID capture.
Attribution models — first-touch, last-touch, lead-creation, self-reported, linear, and multi-touch, with versioned, audited assignment chains.
Ad spend management — per-platform spend rows with corrected deduplication grain and a dry-run CSV import that validates before it writes.
Marketing data quality — issue tracking for unmatched campaigns, duplicate spend, attribution conflicts, and late-arriving data.
KPI dictionary — versioned KPI definitions (Valid Inquiry, MQL, Cost per Qualified Lead) with reporting level and revenue basis.
Referral administration — eligibility, reward tracking, and payout authorization extending the existing referral program.
Multi-platform connectors — Google Analytics, Meta Ads, Instagram Business, TikTok, and Facebook Pages.

KPIs & Performance Scorecard

KPI scorecard — define KPIs by department, track actuals vs targets monthly, quarterly, or annually.
Versioned definitions — every KPI formula and source set is versioned; entries record against a specific definition version.
Late-arriving data flag — entries posted after period close are visibly marked (no silent restatement).
Program- and campus-scoped entries — institution-wide, per-program, and per-campus KPI tracking.
Revenue basis per KPI — contracted, billed, collected, or net-collected revenue recognized explicitly.

Student Affairs & Compliance

Conduct notes — track and manage student conduct incidents.
At-risk students — early-warning tier at 95% attendance triggers staff review before a student becomes at-risk.
Leave of absence — LOA tracking with configurable appeal settings.
Appeal requests — student-submitted appeals with admin review.
Student withdrawals — withdrawal records and workflow with admin oversight.
Field trip releases — consent forms for off-site activities.
Report It — anonymous safety and incident reporting.
Medical notes — student-submitted medical notes with admin review.
Clinic sanitation — configurable checklist templates with completion records.
Library & equipment checkout — track items, checkouts, and returns.
Contract amendments — school closures trigger e-signed amendments that update affected students' contract end dates.
End-of-day educator digest — configurable performance summary email (defaults to 7 PM ET).
Daily next-day agenda & daily cohort core syllabus distribution.

Messaging & Engagement

Advanced messaging — threaded conversations with categories and searchable contacts.
Message blasts — bulk SMS to segments with delivery tracking and inbound reply capture.
Saved snippets & templates — reuse common messages and announcements.
Announcements — broadcast to students and staff with reusable templates.
In-app notification bell for records, incidents, credits, payments, and milestones.
Configurable notification templates and a notifications manager.

Compliance, Security & Automation

E-signature audit log — every signed agreement and authorization is traceable.
Role-based feature permissions — a full matrix controlling access per role, with staff able to hold multiple roles for combined access.
Multi-campus scoping — users see only their campus data.
Soft-delete & recovery — recover deleted records from the Recovery Panel.
Two-factor authentication management.
Operations Control Center — a leadership dashboard over every workflow, policy, and integration in one place.
SOP & UAT workspace — author, preflight, and user-test operational SOPs before they go live.
Communication template library — centralized, validated merge-field templates across admissions and operations.
Automated workflows — no-show alerts, auto-withdrawal, unclosed-session alerts, payment & kit reminders, enrollment agreement auto-regeneration, autopay sync, Wix refund sync, daily instructor summaries, low-grade alerts, license-expiry alerts, SAP auto-generation, transcript auto-sync, and weekly commission reports.
Do-Not-Contact registry — SMS STOP keyword, self-service unsubscribe, and manual suppression keep opted-out contacts off every blast.
Student record compliance auditing — folder compliance status driven by configurable document requirements per program.
Educator scope controls — instructors can be limited to their assigned cohorts.

Integrations

Wix — clients, services, products, appointments, booking forms, store orders, refunds, gradebook exams, memberships, autopay sync, and full ledger reconciliation.
Base44 Payments (Wix Checkout) — secure checkout and recurring subscriptions.
Twilio SMS — message blasts, replies, and delivery tracking.
Thinkific — catalog and lesson migration into the LMS.
Marketing connectors — Google Analytics, Meta Ads, Instagram Business, TikTok, and Facebook Pages.

Closures block clock hours·Events on the calendar·Audit everything·Attribution that holds up

This list grows with the platform — new features are added as soon as they ship.